DSP — Demand-Side Platform
Definition: The buying side of programmatic advertising — software that lets advertisers bid on ad inventory across thousands of sites in real time.
Example
Routing display spend through a DSP gave us reach we could never have negotiated direct, at a fraction of the CPM.
When you'll hear it
DSP shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to demand-side platform — and they expect the room to already know what that means.
FAQs
What does DSP stand for?
DSP stands for Demand-Side Platform.
What does DSP mean in business and finance?
The buying side of programmatic advertising — software that lets advertisers bid on ad inventory across thousands of sites in real time.
Where will I hear DSP used at work?
DSP comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for demand-side platform, so people assume you already know the term.
Related terms
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