LAL — Lookalike Audience
Definition: An audience built by a platform to resemble your best existing customers. The output is only as good as the seed — feed it your top 1% LTV, not your full list.
Example
A LAL built off our top 200 customers outperformed a LAL built off the full CRM by 3x on CAC.
When you'll hear it
LAL shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to lookalike audience — and they expect the room to already know what that means.
FAQs
What does LAL stand for?
LAL stands for Lookalike Audience.
What does LAL mean in business and finance?
An audience built by a platform to resemble your best existing customers. The output is only as good as the seed — feed it your top 1% LTV, not your full list.
Where will I hear LAL used at work?
LAL comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for lookalike audience, so people assume you already know the term.