NRR — Net Revenue Retention
Definition: The percentage of recurring revenue retained from existing customers over a period, including upgrades, downgrades, and churn. NRR > 100% means you grow even with zero new sales.
Example
Snowflake famously hit 178% NRR — existing customers expanded faster than any new logo could move the needle.
When you'll hear it
NRR shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to net revenue retention — and they expect the room to already know what that means.
FAQs
What's a good NRR?
For SaaS: 100% is healthy, 110%+ is good, 120%+ is elite. Below 90% means a leaky bucket.
What does NRR stand for?
NRR stands for Net Revenue Retention.
What does NRR mean in business and finance?
The percentage of recurring revenue retained from existing customers over a period, including upgrades, downgrades, and churn. NRR > 100% means you grow even with zero new sales.
Where will I hear NRR used at work?
NRR comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for net revenue retention, so people assume you already know the term.