OKR — Objectives and Key Results
Definition: A goal-setting framework where teams define a qualitative Objective and 3-5 measurable Key Results that prove the objective was achieved.
Example
Objective: Become the #1 onboarding experience in our category. KR1: Lift activation rate from 32% to 55%. KR2: Cut time-to-value from 9 days to 3.
When you'll hear it
OKR shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to objectives and key results — and they expect the room to already know what that means.
FAQs
How are OKRs different from KPIs?
KPIs are ongoing health metrics. OKRs are time-bound stretch goals — usually quarterly — designed to move the business forward.
How many OKRs should a team have?
1-3 Objectives per team per quarter, each with 3-5 Key Results. More than that means nothing is a priority.
What does OKR stand for?
OKR stands for Objectives and Key Results.
What does OKR mean in business and finance?
A goal-setting framework where teams define a qualitative Objective and 3-5 measurable Key Results that prove the objective was achieved.
Where will I hear OKR used at work?
OKR comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for objectives and key results, so people assume you already know the term.