RICE — Reach, Impact, Confidence, Effort

Definition: Prioritization framework that scores ideas by (Reach × Impact × Confidence) / Effort. RICE forces conviction to be made explicit and effort to be respected.

Example

In board meetings, you'll often hear something like: "Let's pull the latest RICE numbers before we make a call" — shorthand for reach, impact, confidence, effort.

When you'll hear it

RICE shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to reach, impact, confidence, effort — and they expect the room to already know what that means.

FAQs

What does RICE stand for?

RICE stands for Reach, Impact, Confidence, Effort.

What does RICE mean in business and finance?

Prioritization framework that scores ideas by (Reach × Impact × Confidence) / Effort. RICE forces conviction to be made explicit and effort to be respected.

Where will I hear RICE used at work?

RICE comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for reach, impact, confidence, effort, so people assume you already know the term.