ROCE — Return On Capital Employed

Definition: EBIT divided by capital employed (equity + debt). ROCE is favored in capital-intensive industries where ROE distortions from leverage hide the real operating story.

Example

In board meetings, you'll often hear something like: "Let's pull the latest ROCE numbers before we make a call" — shorthand for return on capital employed.

When you'll hear it

ROCE shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to return on capital employed — and they expect the room to already know what that means.

FAQs

What does ROCE stand for?

ROCE stands for Return On Capital Employed.

What does ROCE mean in business and finance?

EBIT divided by capital employed (equity + debt). ROCE is favored in capital-intensive industries where ROE distortions from leverage hide the real operating story.

Where will I hear ROCE used at work?

ROCE comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for return on capital employed, so people assume you already know the term.

Related terms

Free calculator

Curious what closing a gap like this is actually worth?

Run the numbers on your own first $10K as a consultant — see exactly how many clients and conversations it takes.

Run your First $10K number →
Ready to actually do it?

Get the Launchpad — $97

The Scale Ranger Launchpad gives you the outreach scripts, templates, and step-by-step playbooks — everything in one bundle.

Get the Launchpad — $97 ↗