GRR vs RFP
GRR (Gross Revenue Retention) and RFP (Request for Proposal) both come up in business conversations and get confused. Here's the plain-English difference, side by side, so you can use each one with confidence.
The key difference: GRR refers to gross revenue retention, while RFP refers to request for proposal — they describe different things even when they show up in the same sentence.
GRR — Gross Revenue Retention
The percentage of recurring revenue retained from existing customers, excluding upgrades. GRR shows pure stickiness — capped at 100%.
RFP — Request for Proposal
A formal document buyers send to vendors describing requirements and asking for detailed proposals, pricing, and timelines.
When to use GRR
Reach for "GRR" when the conversation is specifically about gross revenue retention. The percentage of recurring revenue retained from existing customers, excluding upgrades. GRR shows pure stickiness — capped at 100%.
When to use RFP
Reach for "RFP" when the conversation is specifically about request for proposal. A formal document buyers send to vendors describing requirements and asking for detailed proposals, pricing, and timelines.
FAQs
What is the difference between GRR and RFP?
GRR stands for Gross Revenue Retention — The percentage of recurring revenue retained from existing customers, excluding upgrades. GRR shows pure stickiness — capped at 100%. RFP stands for Request for Proposal — A formal document buyers send to vendors describing requirements and asking for detailed proposals, pricing, and timelines.
Are GRR and RFP the same thing?
No. They're often used in the same conversation because they're related, but they describe different concepts. GRR = Gross Revenue Retention. RFP = Request for Proposal.
When should I use GRR vs RFP?
Use GRR when you're specifically referring to gross revenue retention. Use RFP when the topic is request for proposal.