RevOps — Revenue Operations
Definition: The function that unifies sales, marketing, and customer success operations under one revenue P&L. RevOps exists because the handoffs between those teams were where revenue was leaking.
Example
Standing up RevOps surfaced $1.2M of pipeline that was stuck in handoff limbo between marketing and sales.
When you'll hear it
RevOps shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to revenue operations — and they expect the room to already know what that means.
FAQs
What does RevOps stand for?
RevOps stands for Revenue Operations.
What does RevOps mean in business and finance?
The function that unifies sales, marketing, and customer success operations under one revenue P&L. RevOps exists because the handoffs between those teams were where revenue was leaking.
Where will I hear RevOps used at work?
RevOps comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for revenue operations, so people assume you already know the term.