USP — Unique Selling Proposition
Definition: The single, sharpest reason a buyer picks you over every other option. If a competitor can lift it word-for-word, it is not a USP — it is a tagline.
Example
Our USP is the only platform that guarantees onboarding in 7 days — every competitor needs a quarter.
When you'll hear it
USP shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to unique selling proposition — and they expect the room to already know what that means.
FAQs
What does USP stand for?
USP stands for Unique Selling Proposition.
What does USP mean in business and finance?
The single, sharpest reason a buyer picks you over every other option. If a competitor can lift it word-for-word, it is not a USP — it is a tagline.
Where will I hear USP used at work?
USP comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for unique selling proposition, so people assume you already know the term.
Related terms
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