CSAT vs DAU
CSAT (Customer Satisfaction Score) and DAU (Daily Active Users) both come up in business conversations and get confused. Here's the plain-English difference, side by side, so you can use each one with confidence.
The key difference: CSAT refers to customer satisfaction score, while DAU refers to daily active users — they describe different things even when they show up in the same sentence.
CSAT — Customer Satisfaction Score
A survey metric asking customers to rate their satisfaction, typically 1-5 or 1-7. CSAT measures one specific interaction.
DAU — Daily Active Users
The number of unique users who engage with a product in a single day. Core metric for consumer apps where daily habit drives value.
When to use CSAT
Reach for "CSAT" when the conversation is specifically about customer satisfaction score. A survey metric asking customers to rate their satisfaction, typically 1-5 or 1-7. CSAT measures one specific interaction.
When to use DAU
Reach for "DAU" when the conversation is specifically about daily active users. The number of unique users who engage with a product in a single day. Core metric for consumer apps where daily habit drives value.
FAQs
What is the difference between CSAT and DAU?
CSAT stands for Customer Satisfaction Score — A survey metric asking customers to rate their satisfaction, typically 1-5 or 1-7. CSAT measures one specific interaction. DAU stands for Daily Active Users — The number of unique users who engage with a product in a single day. Core metric for consumer apps where daily habit drives value.
Are CSAT and DAU the same thing?
No. They're often used in the same conversation because they're related, but they describe different concepts. CSAT = Customer Satisfaction Score. DAU = Daily Active Users.
When should I use CSAT vs DAU?
Use CSAT when you're specifically referring to customer satisfaction score. Use DAU when the topic is daily active users.