CSAT vs MAU
CSAT (Customer Satisfaction Score) and MAU (Monthly Active Users) both come up in business conversations and get confused. Here's the plain-English difference, side by side, so you can use each one with confidence.
The key difference: CSAT refers to customer satisfaction score, while MAU refers to monthly active users — they describe different things even when they show up in the same sentence.
CSAT — Customer Satisfaction Score
A survey metric asking customers to rate their satisfaction, typically 1-5 or 1-7. CSAT measures one specific interaction.
MAU — Monthly Active Users
The number of unique users who engage with a product in a month. Standard scale metric across consumer products.
When to use CSAT
Reach for "CSAT" when the conversation is specifically about customer satisfaction score. A survey metric asking customers to rate their satisfaction, typically 1-5 or 1-7. CSAT measures one specific interaction.
When to use MAU
Reach for "MAU" when the conversation is specifically about monthly active users. The number of unique users who engage with a product in a month. Standard scale metric across consumer products.
FAQs
What is the difference between CSAT and MAU?
CSAT stands for Customer Satisfaction Score — A survey metric asking customers to rate their satisfaction, typically 1-5 or 1-7. CSAT measures one specific interaction. MAU stands for Monthly Active Users — The number of unique users who engage with a product in a month. Standard scale metric across consumer products.
Are CSAT and MAU the same thing?
No. They're often used in the same conversation because they're related, but they describe different concepts. CSAT = Customer Satisfaction Score. MAU = Monthly Active Users.
When should I use CSAT vs MAU?
Use CSAT when you're specifically referring to customer satisfaction score. Use MAU when the topic is monthly active users.