ABM — Account Based Marketing
Definition: A B2B strategy that treats individual high-value accounts as markets of one — coordinated sales and marketing aimed at named logos instead of broad audiences.
Example
We swapped our spray-and-pray demand gen for ABM on 40 named accounts and closed three of them in the first quarter.
When you'll hear it
ABM shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to account based marketing — and they expect the room to already know what that means.
FAQs
What does ABM stand for?
ABM stands for Account Based Marketing.
What does ABM mean in business and finance?
A B2B strategy that treats individual high-value accounts as markets of one — coordinated sales and marketing aimed at named logos instead of broad audiences.
Where will I hear ABM used at work?
ABM comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for account based marketing, so people assume you already know the term.