DMP — Data Management Platform
Definition: A system that aggregates and segments audience data from multiple sources so it can be activated for targeting and personalization.
Example
The DMP let us stitch first-party CRM data to ad audiences — lookalike performance jumped within a campaign cycle.
When you'll hear it
DMP shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to data management platform — and they expect the room to already know what that means.
FAQs
What does DMP stand for?
DMP stands for Data Management Platform.
What does DMP mean in business and finance?
A system that aggregates and segments audience data from multiple sources so it can be activated for targeting and personalization.
Where will I hear DMP used at work?
DMP comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for data management platform, so people assume you already know the term.
Related terms
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