AOV — Average Order Value
Definition: The average revenue generated per transaction. AOV is one of the three levers (alongside traffic and conversion rate) every ecom and DTC operator obsesses over — small lifts compound fast.
Example
Adding a "complete the set" upsell raised our AOV from $45 to $72 — same traffic, 60% more revenue.
When you'll hear it
AOV shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to average order value — and they expect the room to already know what that means.
FAQs
What does AOV stand for?
AOV stands for Average Order Value.
What does AOV mean in business and finance?
The average revenue generated per transaction. AOV is one of the three levers (alongside traffic and conversion rate) every ecom and DTC operator obsesses over — small lifts compound fast.
Where will I hear AOV used at work?
AOV comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for average order value, so people assume you already know the term.