LTV — Lifetime Value
Definition: The total revenue a business expects from a customer throughout their entire relationship.
Example
In board meetings, you'll often hear something like: "Let's pull the latest LTV numbers before we make a call" — shorthand for lifetime value.
When you'll hear it
LTV shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to lifetime value — and they expect the room to already know what that means.
FAQs
What does LTV stand for?
LTV stands for Lifetime Value.
What does LTV mean in business and finance?
The total revenue a business expects from a customer throughout their entire relationship.
Where will I hear LTV used at work?
LTV comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for lifetime value, so people assume you already know the term.