CPM — Cost Per Mille (Thousand Impressions)
Definition: The cost to show an ad 1,000 times. CPM is the standard pricing for awareness and brand campaigns.
Example
A $15 CPM on Meta means it costs $15 to show your ad to 1,000 people, regardless of clicks.
When you'll hear it
CPM shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to cost per mille (thousand impressions) — and they expect the room to already know what that means.
FAQs
What does CPM stand for?
CPM stands for Cost Per Mille (Thousand Impressions).
What does CPM mean in business and finance?
The cost to show an ad 1,000 times. CPM is the standard pricing for awareness and brand campaigns.
Where will I hear CPM used at work?
CPM comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for cost per mille (thousand impressions), so people assume you already know the term.
Related terms
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