CTR — Click-Through Rate
Definition: The percentage of people who click a link, ad, or call-to-action out of everyone who saw it. CTR = clicks / impressions.
Example
A LinkedIn ad shown 10,000 times that gets 200 clicks has a 2% CTR — solid for cold B2B traffic.
When you'll hear it
CTR shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to click-through rate — and they expect the room to already know what that means.
FAQs
What's a good CTR?
It depends entirely on placement. Cold display ads: 0.5-1%. Branded Google search: 5-10%+. Email newsletters: 2-5%.
What does CTR stand for?
CTR stands for Click-Through Rate.
What does CTR mean in business and finance?
The percentage of people who click a link, ad, or call-to-action out of everyone who saw it. CTR = clicks / impressions.
Where will I hear CTR used at work?
CTR comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for click-through rate, so people assume you already know the term.