CRR — Customer Retention Rate
Definition: The percentage of customers you keep over a period. The quietest growth lever in the business — retention compounds; acquisition just refills the bucket.
Example
Lifting CRR from 82% to 91% added more ARR last quarter than any new-logo push did all year.
When you'll hear it
CRR shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to customer retention rate — and they expect the room to already know what that means.
FAQs
What does CRR stand for?
CRR stands for Customer Retention Rate.
What does CRR mean in business and finance?
The percentage of customers you keep over a period. The quietest growth lever in the business — retention compounds; acquisition just refills the bucket.
Where will I hear CRR used at work?
CRR comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for customer retention rate, so people assume you already know the term.
Related terms
Curious what closing a gap like this is actually worth?
Run the numbers on your own first $10K as a consultant — see exactly how many clients and conversations it takes.
Run your First $10K number →Get the Launchpad — $97
The Scale Ranger Launchpad gives you the outreach scripts, templates, and step-by-step playbooks — everything in one bundle.
Get the Launchpad — $97 ↗