GMV — Gross Merchandise Value
Definition: The total value of goods sold through a marketplace over a specific period.
Example
In board meetings, you'll often hear something like: "Let's pull the latest GMV numbers before we make a call" — shorthand for gross merchandise value.
When you'll hear it
GMV shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to gross merchandise value — and they expect the room to already know what that means.
FAQs
What does GMV stand for?
GMV stands for Gross Merchandise Value.
What does GMV mean in business and finance?
The total value of goods sold through a marketplace over a specific period.
Where will I hear GMV used at work?
GMV comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for gross merchandise value, so people assume you already know the term.