JTBD — Jobs To Be Done
Definition: A framework that defines products by the progress customers are trying to make, not the features or demographics. JTBD reframes competition: a milkshake competes with a banana on the morning commute.
Example
In board meetings, you'll often hear something like: "Let's pull the latest JTBD numbers before we make a call" — shorthand for jobs to be done.
When you'll hear it
JTBD shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to jobs to be done — and they expect the room to already know what that means.
FAQs
What does JTBD stand for?
JTBD stands for Jobs To Be Done.
What does JTBD mean in business and finance?
A framework that defines products by the progress customers are trying to make, not the features or demographics. JTBD reframes competition: a milkshake competes with a banana on the morning commute.
Where will I hear JTBD used at work?
JTBD comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for jobs to be done, so people assume you already know the term.