PMF — Product-Market Fit
Definition: The point where your product satisfies strong market demand — customers pull it from you instead of you pushing it on them. Without PMF, no amount of marketing spend or growth tactics will compound.
Example
We knew we had PMF when customers started referring us before we asked — and our biggest problem became keeping up with demand instead of finding it.
When you'll hear it
PMF shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to product-market fit — and they expect the room to already know what that means.
FAQs
What does PMF stand for?
PMF stands for Product-Market Fit.
What does PMF mean in business and finance?
The point where your product satisfies strong market demand — customers pull it from you instead of you pushing it on them. Without PMF, no amount of marketing spend or growth tactics will compound.
Where will I hear PMF used at work?
PMF comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for product-market fit, so people assume you already know the term.