PLG — Product-Led Growth
Definition: A go-to-market strategy where the product itself drives acquisition, conversion, and expansion — usually via free trials, freemium, or self-serve.
Example
Notion, Figma, and Calendly all use PLG. Users find the product, try it for free, invite their team, and upgrade themselves.
When you'll hear it
PLG shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to product-led growth — and they expect the room to already know what that means.
FAQs
When does PLG work?
When the product solves a clear individual problem, has a fast time-to-value, and naturally invites collaboration.
What does PLG stand for?
PLG stands for Product-Led Growth.
What does PLG mean in business and finance?
A go-to-market strategy where the product itself drives acquisition, conversion, and expansion — usually via free trials, freemium, or self-serve.
Where will I hear PLG used at work?
PLG comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for product-led growth, so people assume you already know the term.
Related terms
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