ROMI — Return On Marketing Investment
Definition: Net profit attributable to marketing divided by marketing spend. ROMI forces marketing to defend itself in P&L terms instead of vanity dashboards.
Example
The campaign hit a 6x ROAS but 1.1x ROMI — once fulfillment and discounts were stripped out, it barely paid for itself.
When you'll hear it
ROMI shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to return on marketing investment — and they expect the room to already know what that means.
FAQs
What does ROMI stand for?
ROMI stands for Return On Marketing Investment.
What does ROMI mean in business and finance?
Net profit attributable to marketing divided by marketing spend. ROMI forces marketing to defend itself in P&L terms instead of vanity dashboards.
Where will I hear ROMI used at work?
ROMI comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for return on marketing investment, so people assume you already know the term.
Related terms
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