ROAS — Return on Ad Spend
Definition: A marketing metric that measures revenue earned for every dollar spent on advertising.
Example
In board meetings, you'll often hear something like: "Let's pull the latest ROAS numbers before we make a call" — shorthand for return on ad spend.
When you'll hear it
ROAS shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to return on ad spend — and they expect the room to already know what that means.
FAQs
What does ROAS stand for?
ROAS stands for Return on Ad Spend.
What does ROAS mean in business and finance?
A marketing metric that measures revenue earned for every dollar spent on advertising.
Where will I hear ROAS used at work?
ROAS comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for return on ad spend, so people assume you already know the term.
Related terms
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