MEDDIC — Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion
Definition: An enterprise sales qualification framework used to evaluate the realism and progress of complex deals.
Example
Reps using MEDDIC forecast more accurately because they can't claim a deal is closing without naming the Economic Buyer and Champion.
When you'll hear it
MEDDIC shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to metrics, economic buyer, decision criteria, decision process, identify pain, champion — and they expect the room to already know what that means.
FAQs
What does MEDDIC stand for?
MEDDIC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion.
What does MEDDIC mean in business and finance?
An enterprise sales qualification framework used to evaluate the realism and progress of complex deals.
Where will I hear MEDDIC used at work?
MEDDIC comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for metrics, economic buyer, decision criteria, decision process, identify pain, champion, so people assume you already know the term.