PPC — Pay Per Click
Definition: An ad model where you pay only when someone clicks. Fast to turn on, brutal to scale profitably — most accounts leak money because nobody owns the unit economics.
Example
PPC was producing volume, but the CAC was 3x what the LTV could support — we paused it within a week.
When you'll hear it
PPC shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to pay per click — and they expect the room to already know what that means.
FAQs
What does PPC stand for?
PPC stands for Pay Per Click.
What does PPC mean in business and finance?
An ad model where you pay only when someone clicks. Fast to turn on, brutal to scale profitably — most accounts leak money because nobody owns the unit economics.
Where will I hear PPC used at work?
PPC comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for pay per click, so people assume you already know the term.
Related terms
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