BR — Bounce Rate
Definition: The percentage of visitors who land on a page and leave without interacting. High bounce on a money page usually means message-match failure between the ad and the landing experience.
Example
BR on the pricing page dropped from 71% to 38% once we matched the headline to the ad copy users clicked.
When you'll hear it
BR shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to bounce rate — and they expect the room to already know what that means.
FAQs
What does BR stand for?
BR stands for Bounce Rate.
What does BR mean in business and finance?
The percentage of visitors who land on a page and leave without interacting. High bounce on a money page usually means message-match failure between the ad and the landing experience.
Where will I hear BR used at work?
BR comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for bounce rate, so people assume you already know the term.