SDR — Sales Development Representative
Definition: Opens doors and books meetings. SDRs should not be closing deals.
Example
In board meetings, you'll often hear something like: "Let's pull the latest SDR numbers before we make a call" — shorthand for sales development representative.
When you'll hear it
SDR shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to sales development representative — and they expect the room to already know what that means.
FAQs
What does SDR stand for?
SDR stands for Sales Development Representative.
What does SDR mean in business and finance?
Opens doors and books meetings. SDRs should not be closing deals.
Where will I hear SDR used at work?
SDR comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for sales development representative, so people assume you already know the term.