SOM — Serviceable Obtainable Market
Definition: What you can realistically win this year. SOM is not wishes — it's execution.
Example
In board meetings, you'll often hear something like: "Let's pull the latest SOM numbers before we make a call" — shorthand for serviceable obtainable market.
When you'll hear it
SOM shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to serviceable obtainable market — and they expect the room to already know what that means.
FAQs
What does SOM stand for?
SOM stands for Serviceable Obtainable Market.
What does SOM mean in business and finance?
What you can realistically win this year. SOM is not wishes — it's execution.
Where will I hear SOM used at work?
SOM comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for serviceable obtainable market, so people assume you already know the term.