SOV — Share Of Voice
Definition: Your brand's slice of total category conversation, ads, or search presence. Outspending SOV vs. market share is the leading indicator of future growth.
Example
We hold 12% market share but only 6% SOV — we are getting outshouted, and the numbers will follow if we do not close the gap.
When you'll hear it
SOV shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to share of voice — and they expect the room to already know what that means.
FAQs
What does SOV stand for?
SOV stands for Share Of Voice.
What does SOV mean in business and finance?
Your brand's slice of total category conversation, ads, or search presence. Outspending SOV vs. market share is the leading indicator of future growth.
Where will I hear SOV used at work?
SOV comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for share of voice, so people assume you already know the term.