GMV vs NPS
GMV (Gross Merchandise Value) and NPS (Net Promoter Score) both come up in business conversations and get confused. Here's the plain-English difference, side by side, so you can use each one with confidence.
The key difference: GMV refers to gross merchandise value, while NPS refers to net promoter score — they describe different things even when they show up in the same sentence.
GMV — Gross Merchandise Value
The total value of goods sold through a marketplace over a specific period.
NPS — Net Promoter Score
A metric measuring customer loyalty by asking how likely customers are to recommend your product.
When to use GMV
Reach for "GMV" when the conversation is specifically about gross merchandise value. The total value of goods sold through a marketplace over a specific period.
When to use NPS
Reach for "NPS" when the conversation is specifically about net promoter score. A metric measuring customer loyalty by asking how likely customers are to recommend your product.
FAQs
What is the difference between GMV and NPS?
GMV stands for Gross Merchandise Value — The total value of goods sold through a marketplace over a specific period. NPS stands for Net Promoter Score — A metric measuring customer loyalty by asking how likely customers are to recommend your product.
Are GMV and NPS the same thing?
No. They're often used in the same conversation because they're related, but they describe different concepts. GMV = Gross Merchandise Value. NPS = Net Promoter Score.
When should I use GMV vs NPS?
Use GMV when you're specifically referring to gross merchandise value. Use NPS when the topic is net promoter score.