MEDDIC vs SaaS LTV/CAC
MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) and SaaS LTV/CAC (Lifetime Value to Customer Acquisition Cost Ratio) both come up in business conversations and get confused. Here's the plain-English difference, side by side, so you can use each one with confidence.
The key difference: MEDDIC refers to metrics, economic buyer, decision criteria, decision process, identify pain, champion, while SaaS LTV/CAC refers to lifetime value to customer acquisition cost ratio — they describe different things even when they show up in the same sentence.
MEDDIC — Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion
An enterprise sales qualification framework used to evaluate the realism and progress of complex deals.
SaaS LTV/CAC — Lifetime Value to Customer Acquisition Cost Ratio
The ratio of customer lifetime value to the cost of acquiring them. The single most-watched SaaS health metric.
Full SaaS LTV/CAC definition →
When to use MEDDIC
Reach for "MEDDIC" when the conversation is specifically about metrics, economic buyer, decision criteria, decision process, identify pain, champion. An enterprise sales qualification framework used to evaluate the realism and progress of complex deals.
When to use SaaS LTV/CAC
Reach for "SaaS LTV/CAC" when the conversation is specifically about lifetime value to customer acquisition cost ratio. The ratio of customer lifetime value to the cost of acquiring them. The single most-watched SaaS health metric.
FAQs
What is the difference between MEDDIC and SaaS LTV/CAC?
MEDDIC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion — An enterprise sales qualification framework used to evaluate the realism and progress of complex deals. SaaS LTV/CAC stands for Lifetime Value to Customer Acquisition Cost Ratio — The ratio of customer lifetime value to the cost of acquiring them. The single most-watched SaaS health metric.
Are MEDDIC and SaaS LTV/CAC the same thing?
No. They're often used in the same conversation because they're related, but they describe different concepts. MEDDIC = Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion. SaaS LTV/CAC = Lifetime Value to Customer Acquisition Cost Ratio.
When should I use MEDDIC vs SaaS LTV/CAC?
Use MEDDIC when you're specifically referring to metrics, economic buyer, decision criteria, decision process, identify pain, champion. Use SaaS LTV/CAC when the topic is lifetime value to customer acquisition cost ratio.