Attribution — Marketing Attribution
Definition: The method of assigning credit to the touchpoints that drove a conversion. The honest answer is almost never "the last click" — and treating it that way kills the channels actually doing the work.
Example
Last-click attribution had us defunding the channels that created the demand last-click was getting credit for.
When you'll hear it
Attribution shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to marketing attribution — and they expect the room to already know what that means.
FAQs
What does Attribution stand for?
Attribution stands for Marketing Attribution.
What does Attribution mean in business and finance?
The method of assigning credit to the touchpoints that drove a conversion. The honest answer is almost never "the last click" — and treating it that way kills the channels actually doing the work.
Where will I hear Attribution used at work?
Attribution comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for marketing attribution, so people assume you already know the term.
Related terms
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