RTB — Real Time Bidding
Definition: The auction mechanic underneath programmatic ads — every impression is sold in milliseconds to the highest qualified bidder.
Example
Shifting from fixed buys to RTB cut our blended CPM by 28% without losing reach.
When you'll hear it
RTB shows up most often in board meetings, quarterly business reviews, and strategy off-sites. When someone uses it, they're usually referring to real time bidding — and they expect the room to already know what that means.
FAQs
What does RTB stand for?
RTB stands for Real Time Bidding.
What does RTB mean in business and finance?
The auction mechanic underneath programmatic ads — every impression is sold in milliseconds to the highest qualified bidder.
Where will I hear RTB used at work?
RTB comes up most often in board meetings, quarterly business reviews, and strategy off-sites. It's used as shorthand for real time bidding, so people assume you already know the term.
Related terms
Curious what closing a gap like this is actually worth?
Run the numbers on your own first $10K as a consultant — see exactly how many clients and conversations it takes.
Run your First $10K number →Get the Launchpad — $97
The Scale Ranger Launchpad gives you the outreach scripts, templates, and step-by-step playbooks — everything in one bundle.
Get the Launchpad — $97 ↗