25 Business Acronyms Every Executive Must Know
The Boardroom Survival Pack is a free reference of the 25 acronyms that carry the most weight in finance reviews, board meetings, vendor negotiations and growth planning.
Each entry gives you three things: what the letters stand for, what the term actually means in plain English, and the sentence you are most likely to hear it in during a real meeting. No textbook definitions, no beginner filler.
The 25 are grouped into Finance, Marketing, Boardroom and Growth so you can scan the category you are walking into. Read them on the page, or download the PDF and keep it open on a second screen.
- Finance: EBITDA, CAPEX, OPEX, COGS, ROI, CAC, LTV and more
- Marketing: CTR, CPL, CPA, SEO, SEM and attribution shorthand
- Boardroom: KPI, OKR, P&L, SOW, MSA, NDA and governance terms
- Growth: MRR, ARR, NRR, GRR, TAM, SAM, SOM and churn language
- CAC — Customer Acquisition Cost
- LTV — Lifetime Value
- ARR — Annual Recurring Revenue
- MRR — Monthly Recurring Revenue
- EBITDA — Earnings Before Interest, Taxes, Depreciation & Amortization
- GMV — Gross Merchandise Value
- AOV — Average Order Value
- ROAS — Return on Ad Spend
- CTR — Click-Through Rate
- CPC — Cost Per Click
- CPM — Cost Per Thousand Impressions
- CPA — Cost Per Acquisition
- CVR — Conversion Rate
- Runway — Months of Cash Runway
- Burn Rate — Monthly Cash Burn
- Churn — Customer Churn Rate
- NRR — Net Revenue Retention
- TAM — Total Addressable Market
- SAM — Serviceable Addressable Market
- PMF — Product-Market Fit
- DAU — Daily Active Users
- MAU — Monthly Active Users
- NPS — Net Promoter Score
- K-Factor — Viral Coefficient
- ARPU — Average Revenue Per User